Even Revel’s Facebook page bears their brand new slogan: Gamblers Wanted
It is the very first good news since Atlantic City’s casino that is newest opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.
New Campaign Working
Featuring its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered close to the front of this casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is out with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ tactic is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘we think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other gambling enterprises that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, by having a 6 % jump in comparison to last year.
Assisting the July numbers, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 percent more visitors stopped at the information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the decision for those prepared to wager, it seems that at final Atlantic City’s efforts to mimic just what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants could be working; a sold-out performance by pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no question that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.
Needless to say, while one month that is good good, for a property like Revel that’s been plagued with poor numbers since it launched just 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst is over. To that end, Hartmann says there will be more of the promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we could maintain the market share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He says the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ form of property.
‘We are profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons using the same title each took home $1 million following an Ohio casino mistake
When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday night, the house was loaded. The drawing was televised and plenty of local news were on hand to get a glimpse of the winner. The announcer drew the winning title and said:
‘Our next millionaire from Cincinnati is: Kevin Lewis!’
You Profit! No, Wait, YOU Win!
It absolutely was the moment of the life time for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino knew that they had a problem that is major their fingers.
Kevin Lewis, as it turns out, isn’t exactly a rare title. And while one Kevin Lewis had been within the crowd during the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
When the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were undoubtedly plenty of options available to them: only the winner that is rightful’ the cash, and lots of such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.
But the Horseshoe decided to simply take another approach. Rather than result in the guys worry about which one would ultimately get the prize, they simply awarded two million dollar prizes instead: anyone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our commitment to perform some thing that is right our visitors, Horseshoe awarded a $1 million prize every single regarding the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and their prize money was never actually in doubt. However the Lewis who showed up at the casino that night is grateful that luck had been on their part.
‘When I heard my name we said, ‘God finally provided me with a win that is big” Lewis told neighborhood television station WCPO. He later attributed their win to simply ‘being in the right place at the right time.’
Six Degrees of Separation
Incredibly, the two champions have lot in accordance. Not merely do they share a title and play at the exact same casino, but they both live within the city of Cincinnati, are both within their 50s, casinopokies777.com and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the main reasons for a casino being therefore generous in a situation such as that one is certainly to build some good PR, and also the Horseshoe could be the big champion on that account. On social media marketing sites like Facebook, the Horseshoe’s page was flooded with messages praising their decision, with most customers seeing it as being a classy move by a business that was under no obligation to give away the additional money.
Caesars Entertainment Misses A put in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on the planet Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the entire year.
The questions that are big, why?
No License to Deal
it may revolve around Caesars’ ability to secure a gaming license; or shortage thereof.
The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. Nonetheless, it absolutely was not become, plus in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and one they’re still spending for. Caesars ended up being also provided a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move which was obviously a bad one looking back, Loveman admits.
The problem lies in the truth that the Macau government has cut off issuing any gaming that is additional beyond the existing six concessions and sub-concessions, so Caesars form of shot on their own within the base by not taking the Wynn deal if they could. Never having themselves submitted a credit card applicatoin straight back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time does not have any 2nd chance to enter the most profitable gambling region in the world now; an unfortunate truth for a company that holds the greatest long-term financial obligation load of any casino conglomerate on the market: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. And simply since the start of 2013, Macau has shown a growth of 16 percent over a year ago.
Caesars was busy doing some major internal business reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the business’s WSOP-branded online poker is next in line to launch in Nevada) and a well planned Baltimore casino as a separate company that will likely be majority-owned by the moms and dad.
Clearly, buying and offering property for a profit is also not one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d known as Caesars Golf, once they use it the market last year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in proceeds through the sale to pay their debt down.